Trade, Going Hand in Hand with Brand
We focus on core categories including fine vegetable seeds, standardized fresh fruits and vegetables, and deeply processed agricultural products. We consolidate our presence in key regional markets such as Europe, Southeast Asia and the Middle East, accurately link high-quality resources across the global production and marketing chain, and continuously strengthen overseas channel development and localized operations. Meanwhile, we conduct international agricultural product trade with brand as the core competitiveness. Relying on high-quality germplasm resources, mature cultivation technologies and production management standards, we realize quality control and brand accumulation across the entire industry chain, driving the synchronous development of agricultural product international trade and brand building.
Currently, through the model of "Technical Training + Standard Sharing + Brand Output", we are expanding cooperation in countries along the Belt and Road, carrying out diversified trade such as bulk agricultural product supply and marketing cooperation and cross-border e-commerce. We continuously improve market penetration, industry recognition and international influence in the agricultural product field, striving to make our agricultural brands an important name card of the global agriculture industry.